"Originally published in hardcover by Hyperion Books in March 2000." --title page verso.

"All-new discussion guide and success stories" --cover.

Introduction / Stephen Lundin, Harry Paul, and John Christensen -- Foreword / Ken Blanchard -- Seattle -- Monday morning -- First Guarantee Financial -- The third floor -- The toxic energy dump -- A change in routine -- The world-famous Pike Place Fish Market -- Return visit -- Choose your attitude -- The courage to change -- A memorable commute -- Faith / David Whyte -- Sunday afternoon -- The writing of John Gardner -- Monday morning -- Choose your attitude: -- Steps -- Mary Jane's presentation -- Saturday at the fish market -- Play -- Make their day -- Be there -- Sunday afternoon -- Monday morning -- The field trip -- Friday afternoon meetings -- Mary Jane's outline: -- Choose your attitude -- Play -- Make their day -- Be there -- That weekend at the fish market -- The plan unfolds -- The teams go to work -- Team guidelines -- Team reports -- The Play Team -- The Make Their Day Team -- The Be There Team -- Implementing Choose Your Attitude -- Sunday, February 7: the coffee shop one year later -- Meaning -- The Chairwoman's award ceremony -- Our workplace -- FISH!-ing lessons: -- Who are you being? -- It starts with you -- Your choices affect others -- Your words create your world -- Acknowledge one another -- Lead by example -- FISH! is a way, not a day -- The FISH! practices work together -- "This wonderful night" -- "Every day is a gift" -- "Thank you for what you said" -- The fun tribe -- Creating a world-class FISH! culture: a guide to implementations: -- Stage 1: connect FISH! to your goal -- Stage 2: recruit FISH! agents -- Stage 3: FISH!: camps and Blue Swimmers -- Stage 4: FISH! master classes -- Stage 5: Starfish -- Stage 6: vision moments -- Stage 7: who are you being? -- Stage 8: create vision moments -- Stage 9: celebrate -- FISH! culture leadership lessons: -- Lesson 1: natural energy -- Lesson 2: change has to start at the top, right? wrong -- Lesson 3:most of what you need is already inside people -- Lesson 4: play is a weapon of mass satisfaction -- Lesson 5: transformational change happens one conversation at a time -- Discussion guide -- Acknowledgments -- About the authors -- These resources will help you bring the FISH! philosophy to life.