Book
How to get people to do stuff : master the art and science of persuasion and motivation / Susan M. Weinschenk.
Record details
- ISBN: 9780321884503
- ISBN: 0321884507
- Physical Description: x, 205 pages ; 23 cm
- Publisher: [Berkeley, CA] : New Riders, [2013]
- Copyright: ©2013
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical referencs (pages 197-201) and index. |
| Formatted Contents Note: | The seven drives -- The need to belong -- Habits -- The power of stories -- Carrots and sticks -- Instincts -- The desire for mastery -- Tricks of the mind -- Case studies : using drivers and strategies in the real world -- The strategy list. |
Search for related items by subject
| Subject: | Persuasion (Psychology) Motivation (Psychology) |
